Watermark Maker: Free Software for PC and Mac, an App for iOS, Android

Are you interested in keeping your pictures safe? Or are you looking for new ways to build brand awareness? Use the best watermark maker VisualWatermark. Our program offers various tools that will help you easily create your own unique watermark. It can consist of anything you see fit: your brand logo, an icon from our gallery, your name or slogan.

Visual Watermark can be used on any device. Install watermark creator on Mac and Windows computers. Download it to your Android or iOS smartphone.

Work fast and have fun with VisualWatermark

Watermark maker allows you to process up to 100 photos per minute. You can add your unique watermark to 50,000 images of different sizes in one go.

You might be wondering if processing of a large batch of images can take too much time and slow down your device dramatically. There’s nothing to worry about. Visual Watermark is much faster than other watermarking applications.

In addition, our free watermarking tool scales your watermark automatically if images in the batch differ in size. But, if necessary, it is possible to adjust the size of the watermark on every picture manually. This can be done in the "Preview" section which can be accessed through the Export settings.

Five reasons why users choose VisualWatermark:

  • Batch photo processing is available. You can work with tens of thousands of images at the same time.
  • The program works offline on a computer / laptop / smartphone / tablet.
  • High-speed import and export of images.
  • Users and their files are protected from any unauthorized access.
  • There is a large number of tools to create a personalized watermark.

And that is not all. In this article, we will take a closer look at all the advantages of our program – watermark creator.

watermark maker
Cindy Lin

I just bought your software and I LOVE IT! It makes it so easy to make watermark, batch edit, resize and even embed meta info. So amazing! I’m relaunching my website on Monday so I’ve been re-editing, renames & re-watermarking portfolio photos. This made the process much less painful. Thanks again!

How to add a watermark with our free watermark maker

Our application is easy to work with. It only takes four steps to add a watermark.

1. Install the program. Visual Watermark works on MacBooks and iMacs with Mac OS X Lion (10.7) and later, as well as on Windows 7, 8, 10, 11. And also on smartphones with Android and IOS.

2. Add images. Users can drag and drop one picture or a whole folder of photos into the program.

3. Create a unique watermark. Our app allows you to design a custom watermark that consists of logo, text, or a combination of both.

4. Export images. The program allows you to choose a different format for your watermarked copies as well as to resize them. Your original files won’t be changed.

watermark maker for photos
Melissa Terrels

I am buying your watermark creator because I Googled one of my photos and it came up on multiple sites without any credit. Which of course I would have had if the photo had been watermarked. I purchased your product because it looked the safest, no viruses. I am over free downloads. I also just want simple, nothing fancy or too complicated and I could figure yours out without any problem.

Create a fully custom watermark with Visual Watermark

Your possibilities in our watermark creator are unlimited; no matter what device you are using. You’ll find an uncluttered and straightforward interface both in the mobile and the desktop versions. The set of features is the same.

Visual Watermark has a lot of tools for designing your beautiful watermark. We offer 926 fonts, 60 effects, color wheel, opacity and rotation sliders, etc. All of them will surely help you create the unique watermark you need; be it just for protection or to make your brand stand out.

Textual watermark

With Visual Watermark, you can create a watermark in the form of text in a few minutes. Visual Watermark allows you to add one or several strings of text that can act as your watermark. Simply enter your text into the input area.

For instance, it can be your first and last name, the name of your brand or your website address. Then, go to our extensive library of fonts and find the one that fits your style the best. You can change the size of your text, drag it to any place within the image as well as jazz it up with some effects. There are no limits.

watermark maker free

You might use your text to communicate a certain idea to the audience. But it can also protect your images from theft and copyright infringement.

Logo watermark

It might be a good idea to add your brand’s logo – if you have one – as a watermark since it will not only provide protection, but increase brand-awareness, as well. This way, people will always know who created the visual content that caught their attention. Your logo watermark will lead your potential clients straight to you. With our free watermark creator, you can watermark your images within as little as 5 minutes.

Your logo doesn't have a transparent background? Don't worry! Our program has an amazing feature with the help of which you can remove it with just one click.

Upload a logo file in any format. Our program supports formats: JPEG, BMP, PNG, GIF, and TIFF.

logo watermark maker

If you don’t have a logo, but feel like some plain text looks too boring, we have a solution for you! Our app includes a gallery of 50+ multi-purpose icons that will be a great fit for a variety of business fields. Just click on “Add logo”, then “From Gallery” and choose the icon that you like the most. Edit it however you want: change its color, rotate it, make it semi-transparent. You have the option of saving your watermark template as a file to reuse it.

Multi-component watermark: 12 Built-in Templates

On PC and Mac, Visual Watermark users can use templates that combine a logo and a string or two of text. Click on “Add Group” and choose one of our 12 built-in templates. You have the ability to make changes to each element separately or to all of them at once.

For example, your logo can be blue, while your text – red. Then, once you select the entire group, you can add a shadow effect to both your text and logo. Use groups to design a unique, multi-component watermark!

Make Watermark That Fits Image Size

Create a watermark for portrait, landscape and cropped images in a single batch. Visual Watermark Creator automatically makes watermark smaller or bigger depending on the image size. Preview how it looks before making a watermark. Easily override watermark size if you want to.

  • Create a watermark for portrait, landscape & cropped pictures in the same batch;
  • Visual Watermark automatically adjusts watermark size & placement when needed;
  • Preview watermark before applying it onto your pictures;
  • Change watermark position for some pictures in the batch.

Automatically Sized Watermark

automatically sized watermark maker

Manual Watermark Position and Size

manual watermark position and size

Complete Feature List

Supported formats

Visual Watermark loads JPEG, PNG, TIFF, GIF and BMP photo formats. Supports RGB and CMYK 8bit per channel photos. Mac and Windows watermark maker loads color-managed images. Reads and stores EXIF and IPTC information from JPEG files. Supports 100% JPEG quality when saving images. Doesn’t use chroma subsampling when saving to JPEG format to product best possible colors.

Text watermarks

Makes text watermarks. Use personalize options to replace template text with your own name, company or website. Lists and allows to use all fonts installed in your system. Supports normal, italic, bold and bold italic font styles. Visual Watermark allows to change watermark size and position using visual drag-n-drop editor.

Logo watermarks

Make watermark from your own logo. Replace template logo with your own on the personalize screen. Supported logo formats are JPEG, PNG, TIFF, GIF and BMP. Optionally removes logo background. Uses hi-quality bilinear painting for scaled logos.

Batch Photo Processing

Visual Watermark is able to create watermark for 100s of photos at once. Select a folder or separate images and the app will put a watermark on them all. Visual Watermark looks for photos in folders and subfolders. The watermark creator uses all processor cores to finish the job in the shortest time. An amount of photos Visual Watermark can handle without slowing down depends on your computer power. In our tests all MacBooks and iMacs produced after 2008 are able to handle 50,000 images with ease.

Automatic Watermark Size

Visual Watermark optionally adjusts watermark size for smaller images in a batch. Auto-Size option (available in the Output Settings screen) applies the watermark on cropped and full resolution images in a single job. The app will make the watermark smaller on cropped photos.

Copyright metadata

Visual Watermark optionally adds your copyright into photo metadata. You can find the copyright record from a downloaded photo with Preview app on Mac, or File Details screen on Windows. Metadata copyright isn’t visible on the image, but allows you to add your contact information without making your watermark huge.

Photo Resizing

Visual Watermark can optionally resize your images after watermarking. Use it to produce low-res watermarked images for publishing online. This virtually eliminates the risk of losing control of your hi-res originals.

Photo Renaming

Optionally give different filenames to your photo files. Visual Watermark replaces camera filenames like “DSC03682.JPG” with prettier “Jim and Sophie 1.jpg” names after putting a watermark on them.

iPhoto Support

Visual Watermark accepts files from iPhoto. Select and drag images you want to watermark into the Visual Watermark window. Our watermark creator will put a watermark on them and store into a folder of your choice.

Watermark effects

Visual Watermark comes with 4 effects: Shadow, Glass, Background, Gradient Fill. These can have 4 effect combinations: Glass+Shadow, Gradient Fill+Shadow, Glass+Background, Gradient Fill+Background. All them respect transparency, tile and rotation settings.

Shadow Effect

Use shadow effect when there is low contrast between watermark and underlying photo. This makes your watermark stand-out of the picture. The app comes with 6 styles of black shadows. Visual Watermark adjusts its size when you resize the watermark.

Background Effect

Improves watermark readability in low contrast situations. Comes in black and white colors for light and dark watermarks. Visual Watermark’s background has 3 sizes and round or square corners. Our app adjusts its size when you resize the watermark.

Glass Effect

This effect imitates glass material by preserving watermark edges and removing everything inside them. This makes your watermark much less noticeable on your photos, but still have a copyright notice on them. Use Glass effect with Tile feature for better copyright protection. Make the watermark even less noticeable with Transparency feature.

Gradient Effect

Fills your text or logo watermark with a color gradient. Visual Watermark comes with 50 color combinations.

Watermark Transparency

Visual Watermark supports 100 transparency levels: from opaque to completely transparent. Use this feature to make your watermark less obtrusive at expense of some durability. We have a guide in our blog that will help you to find the right combination of transparency and protection.

Fill Mode

Visual Watermark can optionally fill whole photos with your watermark. Enable the Tile feature on the Personalize screen to repeat the watermark on your photos several times. Use Tile Span option to control space between watermark appearances.

Vertical And Rotated Watermarks

Make rotated watermark using the Rotate feature in the Personalize screen of Visual Watermark. Sometimes this helps to hide the watermark inside the picture by aligning it along the left or right side of the picture. Also, this makes tiled watermarks prettier.

Supported Hardware

Visual Watermark runs on all MacBooks and iMacs with Mac OS X Lion (10.7) or newer. Current version of our app supports Retina displays. We also have a version for Windows/PC.

Download For Free

Promote your business and protect your content with Visual Watermark!

Our watermark maker is more than just a tool. The program allows brand owners to create personalized custom watermarks to protect their visual content. In the application, you can work with different tools, add effects, and use multiple-element templates. You can also use watermarks that you previously created to speed up the process.

You will quickly master our program, even if you have never worked with editing software before.

watermark creator for free


Here are the answers to the most popular questions related to our watermark creator.

1. Is Visual Watermark really a free watermark maker?

Our program has a paid and a free version. Unlike many other similar apps, all the features and tools are available in the free version of Visual Watermark. However, there’s one limitation that you need to keep in mind. Your watermarked images will also have the “Protected with Visual Watermark” words at the bottom, if you use the free version.

You can continue working in Visual Watermark for free, if these words don’t bother you. There is no limited trial period. But if you want only your watermark to be on your images, consider purchasing the paid version.

2. How to save a watermark template in Visual Watermark?

You can save your watermark template as a file after exporting the images. Once your watermarked copies are processed, a window with two buttons will show up. One of the buttons is called Save Watermark Template. Click on it and pick the folder to save the file to. It will be in the ".vwm4" format. The next time you want to use the template, double-click on it. It will instantly open up in Visual Watermark.

3. Can a watermark serve as a proof of ownership?

Watermarks alone don’t have much legal validity. But they significantly reduce the risk of someone stealing your images and passing them as their own. Also, our watermark maker allows you to add copyright metadata to your watermarked copies. In other words, you can enter your name and contact information and embed them into your images; they won’t be visible. This will confirm that the photos belongs to you.