How To Watermark Photos

In the modern world many people create visual content, uploading tons of pictures on the Internet every day. If you happen to be one of them - you have a website, a blog or you love to share your photos on social media — then you may have already wondered what’s the point of a visual watermark and whether you should add it to your photos.

A watermark is a visible semitransparent stamp: a logo, a name of a brand or a name overlaid on the original image. Ideally, a watermark should not distract the attention from the picture itself.

The first and foremost purpose of watermarks is to protect your copyrights and prevent image theft. Imagine that you posted your content on the internet without making a watermark. A couple of days or weeks later suddenly you found out that somebody had stolen your picture and claimed them as their own, thereby attracting new customers or followers. Had you watermarked your photo, you could’ve avoided this terrible situation, because it clearly states who the author is. Of course, creating a tiny watermark in the corner of a photo does not guarantee you a total protection, which is why we recommend checking out this article to know how to improve it: how to improve your watermarks.

Another advantage of watermarking your photos is branding and promoting your brand as it is basically a free advertisement. Having seen your photos or photos of your products on the Internet, potential clients can quickly find your website or your profile on social media with the help of your watermark, simply typing in your name or the name of your brand in the search bar. It is a lot easier than playing detective and trying to identify the original source of the picture on your own. For instance, clothing brands put a name tag on all of their items, so that people would know who made them. Watermarks are name tags for our images.
Plus, people start to associate your brand with a certain style and type of photos.

In the past great artists quite often marked their works, putting their names inside of a picture. It was a tool to expand their clientele as well as to protect their copyrights, although at that time not so many people were able to forge accurately incredible masterpieces. Unfortunately, nowadays your images just a couple of clicks away from being stolen. If you want to prevent image theft and at the same time promote your brand, increase your sales and drive traffic to your website, then you should watermark your pictures.

In case you still have doubts, you can find more information about pros and cons of watermarking your photos here: watermark photos or not?.

Visual Watermark is a watermark software for Mac and Windows with the batch mode support allowing you to watermark 100s of photos at once. It comes with a variety of watermark templates and appearance options. With Visual Watermark, watermarking photos is easy like A-B-C and extremely fast. All you have to do is to perform three simple steps. And you are done.

Step 1 – Select Photos For Watermarking

Drag and drop photos or entire folders to Visual Watermark, or click ‘Select Images’ and choose required photos/folders in the ‘Open File’ dialog. To select all photos contained in a folder, press Ctrl+A on Windows or Cmd+A on Mac.

How to select photos for watermarking

To clear selected images, click the ‘Clear’ button.

Photos selected for watermarking

Step 2 – Create Your Brand New Watermark

At this step, you can customize the watermark (layout, position, rotation, opacity and auto-scale) and make it look personal. You can add a logo (Add Logo), plain text (Add Text) or a combination of both (Add Group).

Add watermark to photos

Visual Watermark puts 10 built-in watermark templates to help you quickly create your own watermark. A watermark template can contain a logo and up to three text lines. You can add as many watermark templates as required to compose your brand new watermark.

Click the ‘Add Group’ button and select the required template. To provide your own logo, select a watermark template with the ‘Logo’ glyph.

Depending on a template you have selected at previous step, you should specify your own logo and text (title and/or subtitle, phone number, etc.).

Click a watermark element (logo or text) to select it. The second click selects the entire watermark group (template).

watermark templates

Watermark Position

Once an entire watermark or its element is selected, it becomes possible to change watermark position and customization options appear on the right. Click the watermark and drag it to change watermark position. You can use arrows on your keyboard to move the watermark as well.

Changing Appearance

All available customization options are displayed to the right.

Watermark appearance options

Watermark customization options include:

  • Ability to scale and rotate the watermark at the specified location.
  • Ability to specify the watermark’s opacity from 100 possible levels.
  • Ability to specify 2 of 66 visual effects.
  • Enable the Tile option to fill image with your watermark.
  • Select one of 260 fonts.
  • Ability to specify the text brightness and color using the Color Wheel.
  • Ability to specify your own logo and remove the background color from it.

Read our guide to learn how to position a watermark for better protection of your photos: How To Improve Your Watermark Protection.

Re-using Watermark Templates

Visual Watermark automatically saves your watermark template. Next time you open the app, it will load previously used watermark template automatically. If you don’t want to use the same watermark template again, click Remove Watermark button on the right.

Remove older watermark template

If you want to use older watermark template, click Next Step button in the top-right corner to go to the screen #3.

If your watermark template is empty, Visual Watermark will offer you to use one of older watermark templates or create a new one.

Older watermark templates

Visual Watermark saves up to 10 watermark templates. Simply click on the watermark template to load it.

Step 3 – Specify Output Settings and Watermark Photos

Visual Watermark provides the following output options:

  • Output Folder. Click ‘Change’ and select the required folder. Note you cannot export images to the folder which contains original images.

  • Auto-Scale Watermarks. If this option is enabled, Visual Watermark automatically adjusts the size of watermarks for cropped and hi-res images in the same batch.

  • Keep Folder Structure. If this option is enabled, Visual Watermark preserves image folders. This option appears automatically if you select photos from several folders.

  • Image Quality. Choose one of the following compression levels: Medium, Good, Superb and Maximum. The higher image quality (resolution), though, the larger the file size.

  • Resize Photos. Select one of the following resize methods: Do not resize images, Fit image width (to the specified number of pixels), Fit image height (to the specified number of pixels), Fit width and height (to the specified number of pixels). Don’t publish high-res photos online to avoid them from being stolen.

  • Rename Photos. You can leave file names unchanged or provide new names to prettify camera file names.

  • Metadata Copyright. Allows you to specify your copyright and contact information. This information is added into the image metadata (EXIF) and isn’t visible. It can be read using the file dialog (Windows) and Preview app (Mac).

Once all required output settings are specified, click ‘Watermark’ to start watermarking your photos.

Output folder for watermarked photos

Step 4 – Save Your Watermark

Visual Watermark will automatically save your watermark template when you quit. Next time you open the app, it will load previously used watermark automatically.

Should you want to send the template to a different computer, save it to a file. Click the Export Watermark Template button, select the location and specify the file name. Watermark templates are stored in VWM4 file types. To load the watermark, double click a file with the required watermark. Visual Watermark will start and load your template.

Watermarked photos