How To Watermark Photos

In the modern world many people create visual content, uploading tons of pictures on the Internet every day. If you happen to be one of them - you have a website, a blog or you love to share your photos on social media — then you may have already wondered what’s the point of a visual watermark and whether you should add it to your photos.

A watermark is a visible semitransparent stamp: a logo, a name of a brand or a name overlaid on the original image. Ideally, a watermark should not distract the attention from the picture itself.

The first and foremost purpose of watermarks is to protect your copyrights and prevent image theft. Imagine that you posted your content on the internet without making a watermark. A couple of days or weeks later suddenly you found out that somebody had stolen your picture and claimed them as their own, thereby attracting new customers or followers. Had you watermarked your photo, you could’ve avoided this terrible situation, because it clearly states who the author is. Of course, creating a tiny watermark in the corner of a photo does not guarantee you a total protection. If you already know how to watermark photos, we recommend checking out this article to know how to improve it: how to improve your watermarks.

Another advantage of watermarking your photos is branding and promoting your brand as it is basically a free advertisement. Having seen your photos or photos of your products on the Internet, potential clients can quickly find your website or your profile on social media with the help of your watermark, simply typing in your name or the name of your brand in the search bar. It is a lot easier than playing detective and trying to identify the original source of the picture on your own. For instance, clothing brands put a name tag on all of their items, so that people would know who made them. Watermarks are name tags for our images.
Plus, people start to associate your brand with a certain style and type of photos.

In the past great artists quite often marked their works, putting their names inside of a picture. It was a tool to expand their clientele as well as to protect their copyrights, although at that time not so many people were able to forge accurately incredible masterpieces. Unfortunately, nowadays your images just a couple of clicks away from being stolen. If you want to prevent image theft and at the same time promote your brand, increase your sales and drive traffic to your website, then you should watermark your pictures.

In case you still have doubts, you can find more information about pros and cons of watermarking your photos here: watermark photos or not?.

Visual Watermark is a watermark software for Mac and Windows with the batch mode support allowing you to watermark 100s of photos at once. It comes with a variety of watermark templates and appearance options. With Visual Watermark, watermarking photos is easy like A-B-C and extremely fast. All you have to do is to perform three simple steps. And you are done.

Here is a step-by-step video guide on how to use the app to watermark your photos:

Please note that removing somebody else’s watermark isn’t legal in most countries. In US fines are as high as $2500. Search for a free image instead of removing somebody else’s watermark. For example, you can search for images in this collection.

Step 1 – Select Photos For Watermarking

Drag and drop photos or entire folders to Visual Watermark, or click ‘Select Images’ and choose required photos/folders in the ‘Open File’ dialog. To select all photos contained in a folder, press Ctrl+A on Windows or Cmd+A on Mac.

How to select photos for watermarking

To clear selected images, click the ‘Clear’ button.

Photos selected for watermarking

Step 2 – Create Your Brand New Watermark

At this step, you can customize the watermark (layout, position, rotation, opacity and auto-scale) and make it look personal. You can add a logo (Add Logo), plain text (Add Text) or a combination of both (Add Group).

Add watermark to photos

Visual Watermark puts 10 built-in watermark templates to help you quickly create your own watermark. A watermark template can contain a logo and up to three text lines. You can add as many watermark templates as required to compose your brand new watermark.

Click the ‘Add Group’ button and select the required template. To provide your own logo, select a watermark template with the ‘Logo’ glyph.

Depending on a template you have selected at previous step, you should specify your own logo and text (title and/or subtitle, phone number, etc.).

Click a watermark element (logo or text) to select it. The second click selects the entire watermark group (template).

watermark templates

Watermark Position

Once an entire watermark or its element is selected, it becomes possible to change watermark position and customization options appear on the right. Click the watermark and drag it to change watermark position. You can use arrows on your keyboard to move the watermark as well.

Changing Appearance

All available customization options are displayed to the right.

Watermark appearance options

Watermark customization options include:

  • Ability to scale and rotate the watermark at the specified location.
  • Ability to specify the watermark’s opacity from 100 possible levels.
  • Ability to specify 2 of 66 visual effects.
  • Enable the Tile option to fill image with your watermark.
  • Select one of 260 fonts.
  • Ability to specify the text brightness and color using the Color Wheel.
  • Ability to specify your own logo and remove the background color from it.

Read our guide to learn how to position a watermark for better protection of your photos: How To Improve Your Watermark Protection.

Re-using Watermark Templates

Visual Watermark automatically saves your watermark template. Next time you open the app, it will load previously used watermark template automatically. If you don’t want to use the same watermark template again, click Remove Watermark button on the right.

Remove older watermark template

If you want to use older watermark template, click Next Step button in the top-right corner to go to the screen #3.

If your watermark template is empty, Visual Watermark will offer you to use one of older watermark templates or create a new one.

Older watermark templates

Visual Watermark saves up to 10 watermark templates. Simply click on the watermark template to load it.

Step 3 – Specify Output Settings and Watermark Photos

Visual Watermark provides the following output options:

  • Output Folder. Click ‘Change’ and select the required folder. Note you cannot export images to the folder which contains original images.

  • Auto-Scale Watermarks. If this option is enabled, Visual Watermark automatically adjusts the size of watermarks for cropped and hi-res images in the same batch.

  • Keep Folder Structure. If this option is enabled, Visual Watermark preserves image folders. This option appears automatically if you select photos from several folders.

  • Image Quality. Choose one of the following compression levels: Medium, Good, Superb and Maximum. The higher image quality (resolution), though, the larger the file size.

  • Resize Photos. Select one of the following resize methods: Do not resize images, Fit image width (to the specified number of pixels), Fit image height (to the specified number of pixels), Fit width and height (to the specified number of pixels). Don’t publish high-res photos online to avoid them from being stolen.

  • Rename Photos. You can leave file names unchanged or provide new names to prettify camera file names.

  • Metadata Copyright. Allows you to specify your copyright and contact information. This information is added into the image metadata (EXIF) and isn’t visible. It can be read using the file dialog (Windows) and Preview app (Mac).

Once all required output settings are specified, click ‘Watermark’ to start watermarking your photos.

Output folder for watermarked photos

Step 4 – Save Your Watermark

Visual Watermark will automatically save your watermark template when you quit. Next time you open the app, it will load previously used watermark automatically.

Should you want to send the template to a different computer, save it to a file. Click the Export Watermark Template button, select the location and specify the file name. Watermark templates are stored in VWM4 file types. To load the watermark, double click a file with the required watermark. Visual Watermark will start and load your template.

Watermarked photos

FAQ

How can I add a watermark to my photo?

  1. Launch Visual Watermark.
  2. Click “Select Images” or drag your photos into the app.
  3. Select one or more images you would like to watermark.
  4. Click “Next Step”.
  5. Choose one of three options “Add text”, “Add logo” or “Add group”, depending what type of a watermark you want.
  6. Type your text, if you want a textual watermark, or choose/upload a logo.
  7. Drag your watermark to a desired position or use arrows on your keyboard to move it.
  8. Edit your watermark with the help of editing tools on the right side of the screen. You can change font, color, size, opacity and rotation, add one or two effects and enable a tile option.
  9. Click “Next Step” to go to Output Settings, when you are happy with your watermark.
  10. Specify Output Settings and select a folder to save your photos in.
  11. Click “Preview” if you want to see a preview of your watermarked images.
  12. Click “Watermark” to start watermarking your images.

What does it mean to watermark your photos?

To watermark a photo means to add a text or a logo to your image in order to claim that you are the owner of this photo. Your text or logo can be more or less visible in order to make it easy or hard to see the watermark.

How do I watermark my photos quickly?

In order to watermark your photos quickly, you can use one of your previously made watermark templates. Visual Watermark saves up to 10 watermark templates.

If you don’t have a lot of photos to watermark and you don’t want to install anything, you can use the online watermarking app, Watermarkly. It is fast and works right in your browser.

If you are using Visual Watermark for the first time, select images, choose what type of watermark you want, edit your watermark using editing tools, specify output settings and click “Watermark” to watermark your images. Visual Watermark supports batch watermarking, so you can easily and quickly watermark a lot of images at once.

Should you watermark photos?

Yes, you should for two reasons - protection and promotion. The main purpose of a watermark is to copyright your photos and prevent any attempts of theft. Stock photography companies use repetitive watermarks across their images in order to protect them. Watermark can also help with promoting your image. If someone randomly sees your photo with your name on it, they will know who the author is. They can look you up to see more of your works. It is wise to watermark your photos before posting them on social media.

Where do I place a watermark on my photo?

The most common position of a watermark is in the bottom right corner. This way it doesn’t take away the attention from your image. However, if you position your watermark in any of four corners, it makes it easier for thieves to crop it out. Watermarks are secure only if you use them properly. The best protection is achieved by placing your watermark in the center of the photo and make it cover at least 30% of your image. You can make the watermark semi-transparent for a better viewing experience.

Read more here

How do I watermark a jpeg?

JPG is the most common image format. The majority pictures that you see online are JPG. In order to watermark a jpeg, you have to select your images, choose what kind of watermark you want to add (text, logo or group), edit your watermark, specify the output settings and click “Watermark” to watermark you image.

How do I put watermarks on my photos for free?

You can use trial version of Visual Watermark to watermark your photos for free. However, any photos you protect will have a “Trial Version” text added onto them. Alternatively, you can use the online app for batch watermarking - Watermarkly. It is fast, easy-to-use and you don’t have to install anything.

How do I watermark my logo?

  1. Launch Visual Watermark.
  2. Click “Select Images” or drag your photos into the app.
  3. Select one or more images you would like to watermark.
  4. Click “Next Step”.
  5. Choose “Add logo”. You can upload a logo template or choose one from 60 built-in logos.
  6. Edit logo watermark using editing tools. You can change color, size, opacity and rotation, add one or two effects, enable a tile option or remove background of your logo.
  7. Click “Next Step” to go to Output Settings, when you are happy with your watermark.
  8. Specify Output Settings and select a folder to save your photos in.
  9. Click “Preview” if you want to see a preview of your watermarked images.
  10. Click “Watermark” to start watermarking your images.