The main purpose of watermarks – and the reason why they were invented in the first place – is theft prevention. Stealing an image has never been easier, less time-consuming, and practically devoid of any effort as it is today. In most cases, you don’t even need a special app to get a piece of visual content that somebody else has created and pass it as your own.

To avoid this, stock photography companies publish low-resolution photos, completely covered with repeated watermarks that are nearly impossible to remove. People have no other choice, but to buy a license, so they could download original images that they liked. Artists use a similar, yet subtler way of protecting their works: they sign one of the corners of their paintings. As you can see, adding your name or logo to your photos can be of great help, if you want to establish your copyright.

Watermarks can prevent your images from being stolen as well as promote your brand.

Photography is a way to tell a story that cannot be expressed in words. Thanks to the social network for sharing photos and videos on Instagram, each of us can take photos and other content to express our interests, attract attention and develop business.

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Every month Instagram is used by more than 1 billion people. This is a huge audience that can evaluate your creativity in real-time. Through posting the different photos, you can find new acquaintances and even real friends; turn your hobby into your actual profession, and become a partner of global brands.

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Previously, to share your art, you had to work very and very hard and put in several difficult attempts. Today it’s enough to take a smartphone, go to social networks Instagram and publish your product of intellectual labor on the Internet. But any publication that gets online through your Instagram account automatically becomes a trick for scammers. Irresponsible people take and steal the works of others creators and pass them off as their own. It is very disappointing. Because you can spend much time creating content, and someone will just ruthlessly steal it.

Watermark Instagram will allow you to protect your copyrights and advertise your brand simultaneously. Our article will be devoted to this topic.

Although the name may be confusing, especially in digital world, a watermark is a mark or lettering superimposed onto the photo showing who its owner is: a photographer, a company or a website. It is a technique known already for ages and is still used for example in marking banknotes. More commonly people associate watermarking with signing the works of art by famous painters, though artist like da Vinci or Picasso did not watermark their pieces, they simply signed it, but the idea of signing someone’s work is applicable. Michelangelo, Monet, Rembrandt and many other famous painters made this kind of a watermark for years and now it looks artistic. They didn’t call it “a watermark”, but it helped them to solve the problem what is a watermark for. You can make a watermark easily on your computer.

Here is a small tutorial on how to use your logo in new watermark maker for Mac – Visual Watermark.

• Add your images into the program and click the Select Template button.
• Select a logo, or logo+text template.

Rename Images feature allows you to “prettify” your filenames and make them meaningful. This is very useful if you’re going to send them to your customers or doubt you’ll easily find a photo between IMG_XXXX.jpg and DSCXXXX.jpg files.