This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer. DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.
The main goal of all businessmen is to attract as much customers as possible. Owners of restaurants, cafes, fitness clubs and shops search for clientele through the endless space of internet. On the other hand, prospective clients also look for them here. Google with its new program helps to connect these parts together and create an effective collaboration between them. Today we’ll learn more about this service and see how both novice and experienced photographers could benefit from it.
How does it work?
Frequently, some textual information about a company is not enough for customers to make a positive decision. While image content is a completely different story. For example, if you have the access to real photos of a café, it won’t be a surprise to see velvet tablecloth or purple flowers when you come to have a snack there. People can feel the atmosphere of a place before visiting it. Shortly speaking, vivid pictures draw attention, encourage hesitating persons to come to a particular place.
Unique content is your secret ingredient
There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.
First of all we need to define the key notion: content marketing is the process of creating and sharing useful content for the purpose of attracting consumers and achieving financial gain.
Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.
Does it look like your story? Well, do not panic, we’ve got a remedy. Be sure you take it as the doctor ordered.
The importance of social media for any kind of promotion cannot be denied or underestimated.
Unfortunately, there are still quite a lot of photographers who neglect the opportunities of such network as Google+. They think that most of their clients are on Facebook and, well, they might be actually right. So why waste your time on promotion via Google+?