Category "Marketing" - page 2

The human brain processes a lot of images 60 thousand times faster than text. It is so arranged that we perceive visual content better. This is confirmed by road signs, which are presented in the form of an image, not text. So, people can understand the information while driving by car. Therefore, it`s very important to think not only about the text content but also about the visual part of it when developing your website on the Internet.

Let’s turn to statistics.

About 80% of users remember what they saw. And according to publishers, traffic grows 12 times faster when using visual content.

This is the confirmation of why you need to think about the visual component of your site.

Have you ever heard the phrase, “Google it,”? Today, 83% of consumers in today’s society turn to internet search engines to seek answers, whether they are looking for a job, service, reviews or information. The Internet evolves and Google search-driven market intensively increases year-over-year. Your business website, nowadays, is the best and most acceptable source of information about your brand and services.

Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.

David duChemin A world & humanitarian assignment photographer, best-selling author and accidental founder of Craft & Vision (http://davidduchemin.com/)

Infographics has quite recently become an acknowledged tool of content marketing. It is really effective! In order to understand why, we need to define what exactly an infographic, after all, is.

This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer. DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.