The human brain processes a lot of images 60 thousand times faster than text. It is so arranged that we perceive visual content better. This is confirmed by road signs, which are presented in the form of an image, not text. So, people can understand the information while driving by car. Therefore, it`s very important to think not only about the text content but also about the visual part of it when developing your website on the Internet.
Let’s turn to statistics.
About 80% of users remember what they saw. And according to publishers, traffic grows 12 times faster when using visual content.
This is the confirmation of why you need to think about the visual component of your site.