Category "Marketing" - page 2

Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.

David duChemin A world & humanitarian assignment photographer, best-selling author and accidental founder of Craft & Vision (http://davidduchemin.com/)

Infographics has quite recently become an acknowledged tool of content marketing. It is really effective! In order to understand why, we need to define what exactly an infographic, after all, is.

This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer. DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.

The main goal of all businessmen is to attract as much customers as possible. Owners of restaurants, cafes, fitness clubs and shops search for clientele through the endless space of internet. On the other hand, prospective clients also look for them here. Google with its new program helps to connect these parts together and create an effective collaboration between them. Today we’ll learn more about this service and see how both novice and experienced photographers could benefit from it.

How does it work?

Frequently, some textual information about a company is not enough for customers to make a positive decision. While image content is a completely different story. For example, if you have the access to real photos of a café, it won’t be a surprise to see velvet tablecloth or purple flowers when you come to have a snack there. People can feel the atmosphere of a place before visiting it. Shortly speaking, vivid pictures draw attention, encourage hesitating persons to come to a particular place.

Unique content is your secret ingredient

There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.

First of all we need to define the key notion: content marketing is the process of creating and sharing useful content for the purpose of attracting consumers and achieving financial gain.