Top 10 Ideas for LinkedIn Background Photo - Promote Your Brand on a Business-Oriented Platform

LinkedIn is a social platform that is chiefly used for career advancement and business-oriented networking. There, you can publish your CV, if you are a job seeker, or post a job, if you are an employer or recruiter. LinkedIn was launched in 2003 and now it’s used by people in 200+ countries, which allows you to connect and establish fruitful partnerships with people all over the world. With its help, it’s possible to find a job outside of the city or even country that you’re currently living in as well as search for remote job opportunities. LinkedIn grants you the amazing opportunity to find new business partners, expand your network of connections and get your dream job.

As you might have guessed, LinkedIn is quite popular – approximately 830 million users are registered on this platform, including 58 million companies. You have to actively interact with your community and visit the platform on a daily basis if you want to stay relevant. What’s more, to reach new people, you need to promote your page – no matter if you are an employing company or a person in need of a job. In fact, if you are looking for a job of your dreams, you might need to put some extra efforts into drawing as much attention to your profile page as possible.

Quite often, when people fill out their profile, they ignore or simply forget about one seemingly insignificant, yet quite important thing – LinkedIn background photo. The right background photo has the power to clearly communicate what it is that you do and who you are as a professional as well as grab people’s attention the moment they open your profile page. In this article, you will learn about its benefits and get some inspirational ideas.

What Is Image Optimization. Why It`s Important To Optimize Images For Web

The human brain processes a lot of images 60 thousand times faster than text. It is so arranged that we perceive visual content better. This is confirmed by road signs, which are presented in the form of an image, not text. So, people can understand the information while driving by car. Therefore, it`s very important to think not only about the text content but also about the visual part of it when developing your website on the Internet.

Let’s turn to statistics. About 80% of users remember what they saw. And according to publishers, traffic grows 12 times faster when using visual content. This is the confirmation of why you need to think about the visual component of your site.

To make the site more attractive and look professional, you should use infographics, photos, and various thematic images. If you are the owner of a brand, then the best way to talk about your activities is to show it. After all, each of you will confirm that no one wants to buy a “pig in a poke”. Even the most beautiful description is not able to convince you to make a purchase. Only when a person sees what is described looks like, so he makes a decision. And most often it goes in your favor.

But here everything depends on the quality of the visual content. This is what we`ll talk about in the article. How to optimize images for the web.

Get your business found online

Get your business found online

Have you ever heard the phrase, “Google it,”? Today, 83% of consumers in today’s society turn to internet search engines to seek answers, whether they are looking for a job, service, reviews or information. The Internet evolves and Google search-driven market intensively increases year-over-year. Your business website, nowadays, is the best and most acceptable source of information about your brand and services.

Blogging for success

Blogging for success

Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.

David duChemin A world & humanitarian assignment photographer, best-selling author and accidental founder of Craft & Vision (http://davidduchemin.com/)

A review - The Photographer’s Guide to Content Marketing

A review - The Photographer’s Guide to Content Marketing

This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer. DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.