How To Watermark Photos

If you're sharing your photos on the Internet, you'll want to make sure you protect your rights to those images. The best way to protect digital photos from being copied is by learning how to watermark your photos. Visual Watermark is a watermark software for Mac and Windows. It supports batch mode and allows you to watermark 100s of photos at once. Comes with many watermark templates and watermark appearance options. With Visual Watermark, watermarking photos is easy like A-B-C and really fast. All you have to do is to perform four simple steps. And you are done.

Download Visual Watermark

Free version. About 30 seconds to download.


Step 1 – Select Photos For Watermarking

Visual Watermark with empty photos list

First, you should select photos to be watermarked. To select photos, click ‘Select Images’ button. This invokes the ‘Open File’ dialog. You can select all or individual photos in a folder. To select all photos contained in a folder, select the folder, or press Ctrl+A on Windows or Cmd+A on Mac. You can also add photos and/or folders with photos to the list via drag & drop.

Photos selected for watermarking

To clear selected images, click ‘Clear’ button.


Step 2 – Choose Your Watermark Template

Visual Watermark ships with 12 built-in watermark templates. A watermark can contain a logo and up to three text lines which can be changed on the next step. Select the required template and proceed.

Watermark templates list in Visual Watermark

To provide your own logo, select a watermark template with white circle. Click to select it on the next step, then click ‘Change Logo’ button on the right.


Step 3 – Personalize Your Watermark

At this step, you can customize the entire watermark (position, rotation, opacity and auto-scale) and make it look personal. Depending on a template you’ve been selected at previous step, you should specify your own logo and text (title and/or subtitle).

To select a watermark element (logo or text), click it once. The second click selects the entire watermark.

Watermark photos with personalized template

Once a watermark or its element is selected, the Move and Scale buttons are automatically displayed. Click and drag them to change watermark position and size. Read our guide to learn how to position watermark for better protection of your photos: How To Improve Your Watermark Protection.

All available customization options are displayed to the right.
Customize watermark with appearance options on the right

Watermark customization options include:

  • Ability to scale, rotate and move the watermark at the specified location.
  • Ability to specify the watermark’s opacity.
  • Ability to specify 2 of 66 visual effects.
  • Enable the Tile option to fill images with your watermark.
  • 260 fonts.
  • 100 transparency levels.
  • Ability to specify the text brightness and color using the Color Wheel.
  • Ability to specify your own logo and remove the background color from it.

Watermark effects - Glass


Step 4 – Specify Output Settings and Watermark Photos

Visual Watermark provides the following output options:

  • Output Folder. Click ‘Change’ and select the required folder. Note you cannot export images to the folder which contains original images.
  • Image Quality. Choose one of the following compression levels: Medium, Good, Superb and Maximum. The higher image quality (resolution), though, the larger the file size.
  • Resize Photos. Select one of the following resize methods: Do not resize images, Fit image width (to the specified number of pixels), Fit image height (to the specified number of pixels), Fit width and height (to the specified number of pixels). Don’t publish high-res photos online to avoid them from being stolen.
  • Rename Photos. You can leave file names unchanged or provide new names to prettify camera file names.
  • Metadata Copyright. Allows you to specify your copyright and contact information. This information is added into the image metadata (EXIF) and isn’t visible. It can be read using the file dialog (Windows) and Preview app (Mac).
  • Auto-Scale Watermarks. If this option is enabled, Visual Watermark automatically adjusts the size of watermarks for cropped and hi-res images in the same batch.

Once all required output settings are specified, click ‘Watermark’ to start watermarking your photos.

Specify output folder for watermarked pictures

Download Visual Watermark

Free version. About 30 seconds to download.