Tag blog

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7 reasons why photographers need content marketing

Unique content is your secret ingredient

There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.

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Troubleshooting guide on content marketing

Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.

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