Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.
A world & humanitarian assignment photographer,
best-selling author and accidental founder of Craft & Vision
Why a blog?
Writing is important. Blogging is a great way to build a personal connection with people. A photo blog is your personal hello to showcase your work; it’s a critical cornerstone to marketing and customer service. It gives you the opportunity to introduce yourself, tell people why you are a photographer.
A photo blog helps your web persistence, gives your prospective clients a look into your motivations – information that will be important to their final decision. It lets them see your latest work and be familiar with your current shooting style, which also has a tendency to evolve. Blogging is a way to show your creativity and get your thoughts out into the world for free.
Back It Up All
As photographers, we have to store a large amount of data for a long period of time. Our data is everything to us, but it is also our Achilles’ heel. PCs die. Hard drives and memory cards can fail. Our gear can be lost or stolen. To safeguard our workflow and sleep easily, it is critically important to establish a reliable backup system and back up regularly. It is our responsibility to provide a reliable storage of the photographs we take.
Copyright registration is optional. Once you’ve made a shoot, you own the photograph. The copyright is instantly yours for a minimum of 25 years*. Someone can use your photographs as long as they credit you. If in fact someone were to abuse your photograph or artwork, you should prove somehow that it is yours. The legal copyright registration provides you an additional in-depth protection on all levels.
Most home buyers begin a home search online, so good photos are essential. Buyers rank photography as the most important tool in searching for a home online. Listings without a photo or with only an exterior shot are often ignored. Outstanding and realistic property photography is an excellent way for you to showcase your professional skills. It also gives you an impressive portfolio with which to attract new clients. Add stunningly realistic high dynamic range photographs to your listings so they can show better and sell faster.
This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer (by the way, they have a section on content marketing). DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.
Know the rules of success!
Image© Ivelin Radkov, photolia
Let it be your guide
His 37-page e-book will told you how to create your own content marketing strategy by means of analogies to the camera – a familiar tool for all professional photographers. You’ll discover how to: