If you ask professional photographers which photo editing product they use, many will tell you that the tool they love and use daily is Adobe Lightroom. You would probably ask why? Because Lightroom is built and optimized for photographers. It offers a powerful and feature complete set of image post processing, managing and organizing tools, with simple and non-destructive workflow.
Each time Adobe announces a new version of Lightroom, be ready to see something really cool. Lightroom 5 isn’t an exception. It’s new features include
Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.
A world & humanitarian assignment photographer,
best-selling author and accidental founder of Craft & Vision
Why a blog?
Writing is important. Blogging is a great way to build a personal connection with people. A photo blog is your personal hello to showcase your work; it’s a critical cornerstone to marketing and customer service. It gives you the opportunity to introduce yourself, tell people why you are a photographer.
A photo blog helps your web persistence, gives your prospective clients a look into your motivations – information that will be important to their final decision. It lets them see your latest work and be familiar with your current shooting style, which also has a tendency to evolve. Blogging is a way to show your creativity and get your thoughts out into the world for free.
Back It Up All
As photographers, we have to store a large amount of data for a long period of time. Our data is everything to us, but it is also our Achilles’ heel. PCs die. Hard drives and memory cards can fail. Our gear can be lost or stolen. To safeguard our workflow and sleep easily, it is critically important to establish a reliable backup system and back up regularly. It is our responsibility to provide a reliable storage of the photographs we take.
Most home buyers begin a home search online, so good photos are essential. Buyers rank photography as the most important tool in searching for a home online. Listings without a photo or with only an exterior shot are often ignored. Outstanding and realistic property photography is an excellent way for you to showcase your professional skills. It also gives you an impressive portfolio with which to attract new clients. Add stunningly realistic high dynamic range photographs to your listings so they can show better and sell faster.
Selling your property online is a competition and there’s a lot of noise for potential buyers to get through. Taking better photos isn’t the only way you can improve visibility, but your potential customers will want to see the product. A picture really is worth a thousand words. The more high-quality images you can make the better. It’s especially important because so many people rely on the Internet for first impressions.
Great, attractive and high quality images help draw a buyer’s attention and get your property the purchase price it deserves. Follow these five simple and essential tips, and be ahead of 90% of realtors in your market.