Category "Marketing" - page 4

For any photographer, especially a wedding one, blog is, first of all, a way to attract new clients. Keeping a blog at such popular web-resources as livejournal.com, blogger.com, etc. allows you not only to post your own creations, but also to follow works of your colleagues & acclaimed photography masters through the Friends Page. There you can also join subject communities.

I’ve already signed up for Flickr! What do I need a website for?

Once you become a professional photographer you might feel obliged to promote your work at a more advanced level, rather than simply upload your photos to Facebook or Flickr. That’s when your own website could come in handy. A website is a “must have” tool since this is the bedrock of all your marketing efforts. A photographer’s site may in the near future become the only appropriate way to present your portfolio to your potential customers.

The basic purpose of posting photos on the internet can be very different. One of us wants only to make something like а back up of family pictures, another aims to show personal photos to friends or relatives. And there is another group of people who actively share their photos through the internet. They are photographers who use internet resources as an instrument for finding new customers. So, let’s try to understand, where to post photos on the internet and which site is more suitable for such purposes.

Facebook announced October 3 an algorithm update that allows you to promote your posts to a wider audience outside your fan base.

As exciting as it may sound, this does not come without some headaches for photographers who use Facebook to promote their services and attract new customers.

Read further to find out the implications of the new Facebook update, what it actually means and how can you – as a photographer – tackle the situation and use other tools to promote your business.