Unique content is your secret ingredient
There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.
Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.
I’ve already signed up for Flickr! What do I need a website for?
Once you become a professional photographer you might feel obliged to promote your work at a more advanced level, rather than simply upload your photos to Facebook or Flickr. That’s when your own website could come in handy. A website is a “must have” tool since this is the bedrock of all your marketing efforts. A photographer’s site may in the near future become the only appropriate way to present your portfolio to your potential customers.
The basic purpose of posting photos on the internet can be very different. One of us wants only to make something like а back up of family pictures, another aims to show personal photos to friends or relatives. And there is another group of people who actively share their photos through the internet. They are photographers who use internet resources as an instrument for finding new customers. So, let’s try to understand, where to post photos on the internet and which site is more suitable for such purposes.
Facebook announced October 3 an algorithm update that allows you to promote your posts to a wider audience outside your fan base.
As exciting as it may sound, this does not come without some headaches for photographers who use Facebook to promote their services and attract new customers.
Read further to find out the implications of the new Facebook update, what it actually means and how can you – as a photographer – tackle the situation and use other tools to promote your business.