marketing

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Troubleshooting guide on content marketing

Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.

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Why photographers need personal websites?

I’ve already signed up for Flickr! What do I need a website for?

Once you become a professional photographer you might feel obliged to promote your work at a more advanced level, rather than simply upload your photos to Facebook or Flickr. That’s when your own website could come in handy. A website is a “must have” tool since this is the bedrock of all your marketing efforts. A photographer’s site may in the near future become the only appropriate way to present your portfolio to your potential customers.

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Where you can and should post photos?

The basic purpose of posting photos on the internet can be very different. One of us wants only to make something like а back up of family pictures, another aims to show personal photos to friends or relatives. And there is another group of people who actively share their photos through the internet. They are photographers who use internet resources as an instrument for finding new customers. So, let’s try to understand, where to post photos on the internet and which site is more suitable for such purposes.

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How Promoted Posts On Facebook Impacts Photographers

New Facebook promo posts and how they affects photographers Facebook announced October 3 an algorithm update that allows you to promote your posts to a wider audience outside your fan base.

As exciting as it may sound, this does not come without some headaches for photographers who use Facebook to promote their services and attract new customers.

Read further to find out the implications of the new Facebook update, what it actually means and how can you – as a photographer – tackle the situation and use other tools to promote your business.

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Your Photography Business Money Isn’t Your Money

Piggy Bank - Photographer Personal Finances

Today, I wanted to speak about personal finances of a self-employed person – photographers, artists and freelancers in general. I started Visual Watermark as a part-time project while working with my ex-employer DevExpress Inc. It was fun and easy side-project since it yields small but steady revenue and didn’t require too much effort to support it. This year I left my day job to fully concentrate on my side-project.

This move gave me an opportunity to do what engages me a lot and still much more flexibility to spend time with my small baby. On another hand, it cut our revenues in half. I don’t have “extra” money anymore, money to buy a trip to the ocean without putting aside for a few months or money that I can put into business development if necessary. I still had enough to pay my expenses but no penny above that.

One day, I received an email from Google that my Adwords account was blocked because of insufficient funds on my card.

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