Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.
In a nutshell, here are the arguments for using Facebook Promoted Posts in your marketing campaign:
Once you become a professional photographer you might feel obliged to promote your work at a more advanced level, rather than simply upload your photos to Facebook or Flickr. That’s when your own website could come in handy. A website is a “must have” tool since this is the bedrock of all your marketing efforts. A photographer’s site may in the near future become the only appropriate way to present your portfolio to your potential customers.
For any photographer, especially a wedding one, blog is, first of all, a way to attract new clients. Keeping a blog at such popular web-resources as livejournal.com, blogger.com, etc. allows you not only to post your own creations, but also to follow works of your colleagues & acclaimed photography masters through the Friends Page. There you can also join subject communities.
Isn’t it great when some expert cites your blog? This one link can give you hundreds of leads! The process of getting links to your website is called link building and is actually a crucial part of increasing your blog’s rank, no matter what your occupation is. Developing your link building strategy should be the next step after you’ve managed to make your own site.