Have you ever heard the phrase, “Google it,”? Today, 83% of consumers in today’s society turn to internet search engines to seek answers, whether they are looking for a job, service, reviews or information. The Internet evolves and Google search-driven market intensively increases year-over-year. Your business website, nowadays, is the best and most acceptable source of information about your brand and services.
Every one of the best opportunities I have had over the last three years, including my book, have come as a result of conversations that were initiated on, or because of, my blog. Without exception. I have booked lectures, workshops, and writing assignments solely from this blog.
This guide is composed by Pat DePuy, a photographer and a content marketing expert working for Prime Social Marketing organization that offers content marketing and social mediamarketing services to different businesses, in particular to entrepreneurial photographer (by the way, they have a section on content marketing). DePuy writes a lot of articles for their blog and publishes great high-quality content concerning a wide range of topics. Pat also manages Prime’s social media channels.
Infographics has quite recently become an acknowledged tool of content marketing. It is really effective! In order to understand why, we need to define what exactly an infographic, after all, is.
The main goal of all businessmen is to attract as much customers as possible. Owners of restaurants, cafes, fitness clubs and shops search for clientele through the endless space of internet. On the other hand, prospective clients also look for them here. Google with its new program helps to connect these parts together and create an effective collaboration between them. Today we’ll learn more about this service and see how both novice and experienced photographers could benefit from it.
There were few ways of promotion for a photographer whose career evolved during the first decades after the advent of Internet (and, consequently, the development of social networks). All types of marketing and advertising used to be quite aggressive back then. Nowadays you no longer have to scare your potential clients away by popups and bulk email; quite recently the Internet has witnessed the advent of a promotional tool which is called content marketing. By the way, it is still relatively new for the Runet.
Your blog or personal website contains rather valuable information, but the circle of your devoted fans that consists of few people has not expanded since a long time. Traditional marketing tools do not work and you’ve finally realized that you need something principally different. Content marketing was recommended to you as a modern way to deal with your site. But in fact it turned out to be rather complex science with lots of nuances applied.
The importance of social media for any kind of promotion cannot be denied or underestimated.
Blog is one of the keys to successful content marketing within the framework of your own website. This is why its promotion is vital for almost any business, including photography.
Isn’t it great when some expert cites your blog? This one link can give you hundreds of leads! The process of getting links to your website is called link building and is actually a crucial part of increasing your blog’s rank, no matter what your occupation is. Developing your link building strategy should be the next step after you’ve managed to make your own site.
For any photographer, especially a wedding one, blog is, first of all, a way to attract new clients. Keeping a blog at such popular web-resources as livejournal.com, blogger.com, etc. allows you not only to post your own creations, but also to follow works of your colleagues & acclaimed photography masters through the Friends Page. There you can also join subject communities.
Once you become a professional photographer you might feel obliged to promote your work at a more advanced level, rather than simply upload your photos to Facebook or Flickr. That’s when your own website could come in handy. A website is a “must have” tool since this is the bedrock of all your marketing efforts. A photographer’s site may in the near future become the only appropriate way to present your portfolio to your potential customers.
The basic purpose of posting photos on the internet can be very different. One of us wants only to make something like а back up of family pictures, another aims to show personal photos to friends or relatives. And there is another group of people who actively share their photos through the internet. They are photographers who use internet resources as an instrument for finding new customers. So, let’s try to understand, where to post photos on the internet and which site is more suitable for such purposes.
In a nutshell, here are the arguments for using Facebook Promoted Posts in your marketing campaign: